The care sector is facing a perfect storm. Across the UK, workforce shortages and rising costs are putting huge pressure on providers. Addressing workforce challenges, through recruiting and retaining skilled carers is becoming more difficult, while demand for home care continues to grow. At Braeburn Care, we believe it’s a jigsaw in need of all the pieces and the solution lies not just in filling vacancies but in creating a culture where carers feel supported, valued, and motivated to deliver exceptional care.
The Workforce Challenge in Home Care
According to recent industry data, over 150,000 care roles remain unfilled in England alone. Rising living costs, competition with other sectors, and the perception of care as a “stopgap” job all add to the pressure. For smaller, family-owned providers like Braeburn Care, the challenge is particularly acute.
Yet while many see workforce shortages as an insurmountable barrier, we see it as an opportunity to innovate. By investing in our people – through training, development, and wellbeing – we not only strengthen our team but also deliver better outcomes for customers.
Investing in Carers from Day One
We know that induction sets the tone. At Braeburn Care, every new Care Professional receives comprehensive training that blends theory, e-learning, and competency checks in the field. This ensures carers are confident as well as compliant.
Feedback we gained from new joiners;
“The induction has been excellent. It wasn’t just about ticking boxes – it made me feel part of something.” Holly
Ongoing Development & Career Pathways
Retention doesn’t happen by accident. Carers need to feel there is room to grow. That’s why we offer structured pathways to gain Health & Social Care qualifications and progress into senior roles. By investing in professional development, we build long-term loyalty and expertise.
Hear feedback we gained from our team;
“Braeburn Care is honestly the best company I’ve ever worked for – the values and the work/life balance our company has given me is more than I could ever imagine – I get so much out of my role and would never want to be anywhere else. Our Customers also have nothing but praise for the company and I’m so proud to work here and am grateful for the help and support not only in my day to day role but being able to undertake my NVQ qualifications, all while managing my work/life balance.” Kaz
Wellbeing & Organisational Culture
Pay and training matter, but culture is just as important. Our open-door policy means carers know they can speak to managers at any time. We celebrate achievements publicly – through our Behind the Uniform series, team memos, and one-to-one recognition.
We also provide practical support, from paid mileage and travel time to flexible rotas designed to balance work and home life.
Hear feedback we gained from our team;
“By far the best care company I have ever worked for. They have it spot on as far as community care services go. From introducing carers to clients, gaining feedback continuously from carers and clients and implementing positive change. I look forward to having a long career with them.” Lorraine
Why Staff Wellbeing = Better Care
Supporting carers isn’t just good for staff – it directly benefits customers. When carers feel valued and supported, they bring that positivity into every visit. Continuity improves, trust builds, and customers receive higher-quality care. Families also notice the difference, often commenting on the dedication and kindness of a team that clearly loves what they do.
Hear a recent Google review we received;
“Braeburn Care is an excellent company that truly goes above and beyond. They continually strive to deliver the very best and the team work tirelessly to provide outstanding care and support. The management team is highly experienced, lead by example, and have values at the heart of everything they do. I couldn’t rate them higher if I tried – a truly dedicated and professional organisation.” Duncan
Addressing Workforce Challenges and Looking Ahead
The challenges facing the care sector are real. Workforce shortages and rising costs will not disappear overnight. But by focusing on people – valuing carers, investing in their development, and creating a supportive culture – we can build resilience for the future. At Braeburn Care, our commitment is simple: put carers first, and they will deliver the outstanding care our customers deserve.
Joining the Braeburn Care Team
At Braeburn Care, we are looking for individuals with commitment and compassion to join our expanding team across Kent & East Sussex areas and are looking for both community care professionals and live-in carers based in these localities. Experience is not essential but commitment and compassion to helping others is required. To discuss career opportunites at Braeburn Care further, contact our team today;
📞 Call us: 01892 577680
🌐 Learn more and apply: www.braeburncare.co.uk/careers
